Easy cash is a digital payment and mobile wallet platform that simplifies everyday transactions for Egyptian users. The product aims to make sending, receiving, and managing money seamless and secure while offering a localized experience that fits cultural and linguistic expectations.

As part of the product team, I focused on improving the user experience, visual consistency, and usability of core app flows — from onboarding to daily transactions — ensuring that financial tasks feel simple, trustworthy, and accessible to a wide audience.

The main challenge was creating a cohesive brand and product experience from scratch in a fast-paced fintech setting. The identity had to feel secure yet friendly for new users, balancing trust with simplicity. Building a functional prototype that combined usability and visual appeal required constant iteration between branding, interface design, and interaction flow to deliver a unified and intuitive experience.